Back on the October 10 edition of WWE Main Event, a confrontation between The Miz and Kofi Kingston led to Kingston challenging for the Intercontinental Championship the following week. Coming off a victory over The Miz on Monday Night Raw, Kingston would go on to defeat The Miz again on Main Event to claim the title.
However, the victory said little about Kingston’s current standing within the company. Instead, the WWE revealed their attitude towards their newest program on Ion Television. The title swap made a statement that Main Event is not a program to be missed, at least for now, as it may merely be a matter of time before it becomes yet another version of WWE Superstars.
Just like when Antonio Cesaro picked up the United States title in the SummerSlam pre-show, it makes fans feel like they’re missing out if they are not tuning in. Title changes in modern times are almost exclusively at pay-per-views, with the rare exception of occasional Raw changes and SmackDown to an even lesser scale.
A title change on Main Event puts the program on the map, or more accurately, into people’s digital video recorders.
Kingston is yet to defend his newly won Intercontinental belt, and with The Miz invoking his rematch clause for tonight’s pay-per-view, expect to see Kingston pick up a clean and convincing victory over the former champion.
Tonight’s Intercontinental title match is merely a logical choice for padding out the Hell in a Cell card and re-emphasizing Kingston’s reign. Modern WWE tends towards only ever using title rematches as a way to solidify the initial victory, which rarely sees titles changing so quickly anymore.
Whether or not tonight marks the end of the feud between Kingston and The Miz, the Ghanaian superstar’s fourth Intercontinental Championship reign will merely be reaffirmed in the mean time.