Despite promoting two weekly major television shows and a monthly pay-per-view event, one of the most common criticisms leveled at the current WWE product is the lack of "must-see" rivalries and matches. Most high-profile feuds have either been seen before or are only built for a few short weeks, capping the excitement levels for the decisive encounters.
The recent Hell in a Cell pay-per-view is a prime example of this, as half the matches on the card remained unannounced a week beforehand, with only the build for the WWE Championship match receiving any significant airtime.
This article will look at matches that were the culmination of months, and sometimes even years, of either personal of professional animosity. Whether it be a heated grudge match, an eagerly anticipated rematch or the creation of a new main event star, these contests generated anticipation and excitement to levels rarely seen on company television.
Here are the 15 most anticipated matches in WWE history.
Note: Criteria for the rankings is based on both industry and mainstream awareness, the overarching storyline surrounding the match including in-ring, promo and video segments and the profile of the match when it took place.