The WWE is going to have its cake and eat it too, because Sheamus' Brogue Kick will continue to see its legitimacy as one of the most dangerous weapons in the business rise, and the WWE will get a more entertaining champion in the process.
This is all going to go down at Hell in a Cell in one of the night's co-main events when Sheamus tries to defend his World Heavyweight Championship against Big Show.
This Will Be a Long, Entertaining Match
While there was a time when a match for the World Heavyweight Championship was a certain guarantee to enjoy all the dramatics the WWE had to offer, Sheamus has ended those days by trouncing Daniel Bryan in less than 20 seconds—and doing it twice!
There will be no quick endings for this match.
Big Show has been on a roll. Enough so that there is every reason to think he will come out on top. However, the WWE hasn't been building him up just to have him demolished by Show.
This is a match of two wrestlers the company has invested serious time in building a strong, positive buzz around. They will both have plenty of shining moments in this one.
Sheamus Will Beat Big Show
Again, we have to look at the build up to arrive at this conclusion. The company has taken way too much care with Sheamus to undo that with a straight-up loss to Big Show.
Of course, they could get around that with a little interference on Big Show's behalf, but that route isn't a good option here either.
They built up this match on Smackdown, and they now have to have the payoff. This is a big reason why people will be tuning in in the first place, and you better believe the company will reward them with an entertaining match—that Sheamus will eventually win with a Brogue Kick, like the one Show ran from at Smackdown.
Ziggler Will End the Night as Champ
It is at the end of the match where the company will provide the twist. This is the perfect time for Dolph Ziggler to cash in his Money in the Bank.
We just got done talking about this being an epic affair, and Sheamus will be understandably spent at the end of said match, and Ziggler will be able to outlast him and emerge as champ.
This won't hurt Sheamus' status as a power, since he will be coming off a nice win over Big Show, and it will allow the WWE to get someone in as heavyweight champ who has some mic skills.
I doubt the plan is for Ziggler to have the belt for long, but it will be a nice change of pace.