Since being out of action since early September due to arm surgery, Cena has been embroiled in the feud between Ryback and his arch-nemesis CM Punk, endorsing "The Sin City Cyborg."
However, most recently, the 10-time WWE Champion has been caught in the controversy surrounding AJ Lee's firing as Raw General Manager.
This brings us to this Sunday's event where Cena will be answering questions from the WWE Universe pertaining to what has been dubbed the "AJ Scandal."
Cena is not being advertised by WWE for Hell in a Cell—smart move by WWE.
Ever since the Connecticut-based organization rekindled their pre-shows at WrestleMania XXVIII, the quality of their pre-shows has been steadily improving, but has failed to evoke any notorious or significant results.
Cena, being the most popular and most controversial superstar in WWE, is surely going to arouse an interest in the Hell in a Cell pre-show. Whether you love him or hate him, there is no denying that people are interested in what the biggest wish granter in Make-a-Wish history has to say.
This is not to say that "The Cenation Commander-in-Chief" will not make an appearance at the actual event, perhaps somehow relating to the main event for the most coveted prize in sports entertainment history, the WWE Championship, but for now, it seems like WWE has fans right where they want them.
The increase in views that Cena's appearance will most likely get in the WWE, will not only help their partnership with the video-sharing website YouTube, but get more fans to tune in to their regularly scheduled pay-per-view pre-shows.
To conclude, this can only be a good thing by WWE, as it can't hurt them, but only help them and their partnerships.