Most people think that when teams hold their Midnight Madness (or as it's called Hoosier Hysteria at Indiana) that the start of the basketball season is under way.
But I believe the true kickoff to the season is once Big Ten basketball media day happens at the end of October in Chicago.
The reason why is because you only get a appetizer sampler of the team at a Midnight Madness, while the media give you lunch and extra snacks before dinner (the season) with their articles and blog posts on the event.
Media day is the chance for Big Ten media members to ask any questions to any Big Ten coach and two or three players on each team about the season and their expectations.
Here are my five things learned from yesterday's Big Ten media day (all quotes were taken from an e-mail by Associate Director Valerie Todryk Krebs of the Big Ten Conference):