There will be quite a few great teams in the NBA this season, but only one can hoist the Larry O'Brien Trophy at the end of the postseason.
The nature of the sport is that 30 teams begin training camp dreaming of winning an NBA title, when in reality only a handful of teams have a realistic chance at winning it all.
It's almost cruel how excellent seasons consistently end in heartbreak and despair, but it's one of the things that makes the NBA so addicting.
The 2011-12 San Antonio Spurs appeared unbeatable for two months until the Oklahoma City Thunder proved that the Spurs were very beatable in four straight games. As well as the Spurs played during the 2011-12 season, it's hard to consider the season a success because they failed to win the title.
It can be tough to differentiate the title contenders from the pretenders, but that isn't the case with the league's elite teams.
If a team not named the Miami Heat, Los Angeles Lakers or Oklahoma City Thunder were to win the 2013 NBA title, the world might stop spinning.
OK, maybe not, but that's what you would think by reading season previews.
Sure, the champion will probably come from that trio, but that doesn't mean the rest of the good teams should be ignored.
Not all of those teams will live up to expectations, though. Which will be exposed as pretenders by Christmas?