Weight Watchers is trying out an interesting new angle to get men to lose weight with them, and it involves Charles Barkley dancing around a naughty word.
The video was spotted by ESPN's Darren Rovell who tweeted it to the masses, just one of the many signs that Weight Watchers is on the right track to include the male demographic into the fold.
The new Charles Barkley Weight Watchers ad is not PG-13 youtube.com/watch?v=vcjf4a…— darren rovell (@darrenrovell) October 25, 2012
At the heart of it all, the commercial is simply Barkley taking 49 seconds to use every silly word imaginable to describe the male organ.
It's meant to get your attention as a voice-over does the rest.
For every 35 pounds you lose, you may gain an extra inch of (Barkley euphemism). Well now there is a Weight Watchers just for guys. Just think of all you'll gain.
The company, who has spent years trying to sell people on the idea they would lose a great deal of weight with them, are now trying to sell the male contingent they will actually gain in certain areas.
We have no idea if this ploy will work, but it certainly works as a commercial that will grab headlines and bring attention to their diet plans.
Barkley also proves to have quite the lexicon
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