Here we go again.
Just like it seems to happen every few months or so, the WWE has decided to give The Big Show yet another massive push as one of the WWE’s top main-eventers.
While it’s understandable because we’ve grown accustomed to the WWE using reliable (but not necessarily must-see) veterans in the main-event scene from time to time, that doesn’t change the fact that I’m simply not buying into it just like I haven’t bought into it the last five times it’s happened.
And if the WWE wants to blame anyone for this, go right ahead. Just know that you should be blaming yourself.
After all, The Big Show should be viewed as a legitimate World title threat and consistent main-eventer. But the creative team has booked the giant so badly that, regardless of how they’re trying to book him now, I’ll never be able to take him seriously as a top-level heel.
Although Big Show has had a great and lengthy career, the creative team hasn’t done him any favors when it comes to the booking of his character.
Outside of maybe Kane, I’m not sure there’s been any performer in WWE history who has undergone more turns than Big Show, who seems to have turned either heel or face no fewer than 500 times throughout his tenure in the WWE.
He’s had some success in each role and has showed the ability to perform as a likeable babyface or an unstoppable heel, but unfortunately for the big man, his constant flip-flopping has killed the effectiveness of any character he might portray.
On paper, he’s a seven-foot giant who should spend the majority of his time in a heel role, and the booking of his character should reflect his size. In other words, his WWE career should have been (and should continue to be) one in which he dominates and decimates his opponents on a consistent basis.
Although we’ve seen flashes of that, the start-and-stop nature of Big Show’s pushes (usually resulting in ill-advised face or heel turns) has transformed him from someone who should be a must-see attraction to someone who never quite accomplished what many of us thought he would.
A man of unparalleled size and strength, Big Show has been pushed to the top of the card several times throughout his career, but it’s resulted in remarkably little success. He’s only held three World titles in his career (that would be a great accomplishment for many, but that’s not the case with Show), and his last World title reign—as Daniel Bryan will remind us—lasted all of 45 seconds.
Thirteen years ago, Big Show was someone who the fans were in awe of. He was truly a superstar we hadn’t seen the likes of since the days of Andre the Giant.
While many expected Big Show to fill Andre’s shoes as a must-see attraction and main-event-caliber star over the next decade, the creative team prevented that from happening with its often horrendous booking of Big Show’s character. His really rough WrestleMania performances, including a sumo wrestling match and a boxing match with Floyd Mayweather, are a couple examples.
In recent years, the booking of Big Show has only gotten worse, especially when he’s performing as a smiling, goofy babyface. The happy-go-lucky character that Big Show was earlier this year never seemed to click, and he’s now significantly worse off because of it.
Some wrestling fans probably could have overlooked Big Show’s constant face/heel turns in earlier years, but the over-the-top, corny character really did him in. It absolutely erased any notion that Big Show could be a dominant heel and instead solidified him as someone who we wouldn’t be able to take seriously as the angry giant.
Can you take Big Show seriously as a heel?
Even now, Big Show is doing some solid work as Sheamus’ No. 1 contender, but it’s laughable that the WWE expects us to buy into him as a legitimate threat when we’ve seen how soft his character can be. More importantly, he’s—as Cody Rhodes once called him—often been portrayed as “The World’s Biggest Loser.”
Aside from a few important matches here and there, Big Show almost always comes up short in any big-time match that he participates in. Just this summer, he lost to John Cena at No Way Out and then lost a Triple Threat at SummerSlam, but the WWE still expects us to buy him as a player in the main-event scene.
Yeah, Big Show has beaten Randy Orton a couple of times recently, and yeah, he won the World Heavyweight title last December. But for every Big Show win, we’ve seen five losses.
He’s not the indestructible force that the WWE wants him to be. We can’t ignore history, and history tells us that Big Show is almost exactly the opposite.
He’s fine as an upper-midcarder and even a temporary main-event plug-in, but as the most dominant superstar in the WWE that the company is currently trying to turn him into?
Go try to sell that to someone else, because I’m one guy who just isn’t buying it.
Drake Oz is a WWE Featured Columnist for Bleacher Report. Follow him on Twitter!