With Hell in A Cell looming over us, a question hangs along with the structure that will encase the WWE Championship Match: When is Dolph Ziggler going to cash in his World Heavyweight Championship contract?
Ziggler hasn't exactly been coy when referencing this Sunday's pay-per-view, stating point blank that he will be walking out of the show as the World Heavyweight Champion. Obviously, this means that he intends to cash in the contents of the briefcase on either Sheamus or The Big Show when they are in their weakest state after the match.
Unless, of course, he has something else in mind.
This would not be the first time Ziggler has attempted to immediately secure a World Heavyweight Championship victory while the champion is vulnerable. Sheamus has been his target the same night that he won the contract as well as several times on SmackDown, but every time someone interfered with his opportunity, whether it was the champion himself, Rey Mysterio, Alberto Del Rio, Randy Orton or The Big Show. It was never clear why anyone aside from Sheamus would stop him from doing so, but The Big Show clearly wanted to demonstrate to Ziggler that the same thing would not be happening to him this year at Hell in A Cell that occurred at last year's WWE TLC in December.
Could it be that Ziggler will show up at Hell in A Cell without a scheduled match and simply spectate? At this point, the only clear conflict he has is with Sheamus and The Big Show with whoever walks out of the match as champion needing to immediately look over his shoulder. At the end of the match, would he run toward the ring and pretend to cash in, only to smile and tell the champion that he would never sleep again?
As much as I love seeing the briefcase in Ziggler's hand, the constant reference to the possibility of cashing it in does take away the surprise element. I still get chills thinking of the first time a contract was cashed in by Edge and absolutely nobody saw it coming. Ziggler and the WWE are going to have to come up with something big in order to regain that feeling, but it isn't entirely out of the question for a new scenario never used before to pop up.
I'll give one example: Has anyone ever actually opened up the briefcase and looked at what is inside? If the contract in there can be loosely interpreted, maybe there is some weight to the idea that Ziggler could cash it in for a WWE Championship match instead. If that's the case, not only could he pop up in a match we don't expect to see him in, he might wait until much later this year or next to even make an attempt.
There is also the factor of Vickie Guerrero. Before ringing the bell to start the cash-in match, Guerrero immediately storms into the ring, screaming her head off as usual. Ziggler looks furious and demands to know what she wants. She whispers something into his ear, and Ziggler's facial expression visibly changes from annoyed to genuinely interested. He then looks at the fallen champion, be it The Big Show or Sheamus, smiles, flicks his hair and walks away with both Vickie and his briefcase in tow. What did she tell him that could have been so important as to stop him from cashing in? We won't know unless we keep watching every single week.
These are just a couple of basic ideas that can be bounced around heading into Hell in A Cell. I expect Ziggler to at least make an attempt to cash in his contract once again, but I don't think we are going to see him knocked out before he gets a chance to get in his licks. Something else may be at work, and I wouldn't be shocked to see the briefcase in his hand for a longer amount of time.