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Whittingham and Riley are great coaches
I don't think there's any question that both Mike Riley and Kyle Whittingham are among the best coaches in the entire conference. In fact, they easily rank as two of the top five in my opinion.
Neither Oregon State nor Utah are blessed with fertile recruiting grounds, tremendous financial backing or even state-of-the-art facilities. Also, to be frank, neither really carries the cache of an Oregon, USC, UCLA or Stanford.
With that said, any team under Riley or Whittingham will be prepared to play, and will play extremely hard. There's never any questioning when it comes to effort from teams coached by Whittingham or Riley.
Recruiting for Utah should improve with their move to a major conference. More gates will open in terms of recruiting locations, and there are plenty of great players out west.
For Oregon State, the appeal of their program is surely being enhanced with the type of season that they're currently having. With that in mind, expect the Beavers' recruiting success to spike.
Both programs sift through the recruiting world, trying to find "diamonds in the rough" that they can develop and turn into productive players. With improved notoriety and success, higher ranked players will be looking harder at both schools.
The combination of the aforementioned abilities and improved recruiting is a scary proposition for the rest of the conference.