Why Sports Logos Are so Important

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Why Sports Logos Are so Important
Jim O'Connor-US PRESSWIRE

Brooklyn is bold enough on its own; the marketing minds behind the rebooted Nets NBA franchise didn’t want loud colors and boisterous designs to send a message. Instead, with the design help of team minority owner and pop culture icon Jay-Z, the Brooklyn Nets — freshly relocated from New Jersey — created the the league’s only all black-and-white color scheme...

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