There is buzz. People seem to be interested in seeing what happens between Ryback and CM Punk. That is all the more reason to not give them the match.
People want to see it; use this as a chance to get heat on the heels and eventually place more value on the match when it does happen in the future.
It makes no sense to give a straight up one-on-one match between the two just yet. I treat the match just like the new WWE title belt everyone keeps waiting on―I'll believe it when I see it.
To me, this has a Brock Lensar interjection written all over it.
If the match was to happen, Ryback would have to win quickly or CM Punk could use strength in numbers to beat Ryback. There are really two options here.
Option 1: A sneak attack prior to the match on Ryback would then create a moment of “look at the monster still not backing down” where Ryback comes limping to the ring still screaming “feed me more.”
Option 2: The match begins and Ryback is beating the snot out of CM Punk. It looks as if CM Punk is just seconds away from being beaten in what would be an unusually short match for a WWE main event title match. Then, in comes Brock Lesnar.
Lesnar somehow gets in the cell and ultimately helps CM Punk retain the title.
Brock Lesnar has a WWE DVD that gets released two days after WWE Hell in a Cell pay-per-view.
DVD's, video games and social media seem to take priority on how, why or when WWE books something.
Brock Lesnar's appearance would not only correlate with DVD release but it would begin setting up for a Survivor Series team match to take place just three weeks later.
This will lay the foundation for the Paul Heyman guys to go up against the Vince McMahon guys.
McMahon guys like John Cena, Ryback and a few more.
Paul Heyman guys like CM Punk, Brock Lesnar and maybe Big Show. Big Show was once a Paul Heyman guy in the storyline of the old WWECW.
If my prediction of Big Show beating Sheamus and then losing the title seconds later to Dolph Ziggler comes true, it's a perfect scenario for Big Show to align himself with Heyman as he wants respect.
By the way, does anybody else find it comically ironic that with all the Goldberg/Ryback talk that goes on, Ryback's first WWE Championship match is suppose to take place in Atlanta?