NBA Uniform Advertising Program Reportedly Stalls

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Brian MaziqueCorrespondent IIIOctober 16, 2012

For now, it appears that NBA players won't be resembling NASCAR vehicles anytime soon. Per Paul Lukas of, the NBA's campaign to add advertising logos to uniforms is "dead—for now." If this is true, it seems as though it only temporarily impedes the inevitable.

Lukas writes that a source told him the program fell apart because owners couldn't decide how to divide the revenue from the untapped source.

How long will that really be a stumbling block?

No matter how much some fans may hate the idea of uniforms that look like this:


or this...


Either or both are likely coming to an arena near you. The fact of the matter is that there is entirely too much revenue to be gained by the owners to prevent this from happening eventually.

World football club Manchester United signed a deal with Chevrolet that will pay the club £25 million per season, per the Daily Mail. Manchester United has a huge following, but can you imagine what a LA Lakers, Miami Heat or New York Knicks sponsorship deal would go for?

It would seem the larger markets would stand to gain significant revenue in this type of business arrangement. Assuming the rumored reason for the program's collapse is true, this could be the root of the allocation issues.

Still, these types of numbers are the things that make rich men come to their senses, or bow down to a lower level of greed. Ultimately, we'll get used to the presence of ads on uniforms, and it'll be commonplace. In a way, it will serve as a constant reminder that at the end of the day, the NBA is a business. 

Those in charge are interested in one thing: making money.

This will happen at some point, but for the purist that scoff at the notion, it seems it will be later rather than sooner.


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