Chip Kelly is one of the best recruiters in the nation, let alone in the Pac-12.
He has branded his product at Oregon and has built his program to make it extremely appealing to talented recruits, and his on-field record speaks for itself.
If a recruit doesn't want to go to Oregon for the up-tempo, exciting play, he'll want to check it out because of the uniforms. If it's not either of those two reasons, Oregon will be a draw because of its national relevance and the fact that Kelly has them in the BCS National Championship picture.
Kelly doesn't always put up staggering numbers with recruiting—Oregon is ranked No. 6 in the Pac-12 right now by Rivals, was No. 4 in 2012, and No. 2 in 2011—but he finds a way to get players that fit his system, and he makes them better.
When you think of Oregon you think of cool jerseys and fast-paced play, which is all part of a great marketing scheme by Kelly and his staff.
Kelly is the best recruiter in the Pac-12, without a doubt.