WWE: Why Has the Company Halted Dolph Ziggler's Progression?

Bryan HaasFeatured ColumnistOctober 16, 2012

courtesy of wwe.com
courtesy of wwe.com

Remember the days when WWE Superstar Dolph Ziggler was being touted as a future world champion?

The company apparently did on last night’s RAW as they brought up what seemed to be a long forgotten bit of information—Ziggler being in possession of the Money in the Bank briefcase.

Seemingly for weeks at this point, Ziggler has been relegated to very low roles on the card, or involved in ill-conceived tag team contests that have done little to showcase the monumental amount of talent that he claims to have.

In addition to cutting a long awaited promo that lasted longer than 10 seconds before the eternal annoyance that is his adviser Vickie Guerrero chimed in with her opinion, Ziggler also made it clear that he was gunning for a world title at Hell In A Cell, likely CM Punk’s WWE championship.

This would set up an interesting heel vs. heel contest, assuming Punk holds onto his title at the pay per-view against up and comer Ryback.

During his promo, Ziggler ranted about undeserving people receiving title opportunities while he, the MITB winner, received no real attention.

And to be honest, he’s right.

Since winning the MITB briefcase in mid-July, Ziggler’s career looked to be taking off at a breakneck pace. However, that push seemingly came to a grinding halt in recent months as Ziggler faded out of the main event picture.

Does it seem like the company is dragging its feet on Ziggler’s progression?

While untested and green competitors like Ryback get thrust into the title scene, Ziggler falls by the wayside.

While seasoned veterans like Big Show and John Cena, with questionable amounts left in the tank, are consistently near the top of the mountain, Ziggler struggles to gain his footing.

A Punk/Ziggler feud would be dynamite, both in the ring and on the mic. Imagine the heat that the promos between the two would generate.

Or he could always make a run at Sheamus and the World Heavyweight title. The two have had some great matches in the past. Why not make it a long-term program?

Sure, management may be building to something great by having a hungry and fed-up Ziggler come in on the fly and win a world title in convincing fashion. This would signal that the company might be willing to move away from pushing aging stars and move towards pushing younger and more exciting talent, Ziggler being one of the prime examples.

But if Ziggler doesn’t make his move pretty soon, can the WWE Universe ever expect him to rise above the mid-card title level?

It begs the question, how can a show-off thrive if he has no stage on which to shine?.