Last week's hook for Raw teased that CM Punk was to make a decision regarding who his opponent will be at WWE Hell in a Cell.
With no tangible main event and just over one week left until the pay-per-view, history tells us that Hell in a Cell is flirting with disaster.
However, the WWE has cleverly worked around John Cena's elbow injury to manufacture compelling speculation as to what will eventually happen in next Sunday's main event.
This seems to be the safest assumption at the moment. It's the best case scenario for the WWE if they want to stay the course towards a dream matchup between the Rock and CM Punk.
The rivalry has grown a bit stale, but the two were involved in another instant classic during their last outing at Night of Champions. While John Cena may not be 100 percent, the two could still use enough bells and whistles with the help of the cage to make the match passable.
CM Punk vs. Ryback seems to be the match that fans are most interested in, and would probably do better business given how hot Ryback has become over the past few weeks.
This match would create a quandary of sorts for the WWE in terms of its finish, since it will be competed in the un-shmozable Hell in a Cell, where there essentially must be a winner.
If CM Punk wins, Ryback loses valuable momentum after having gone undefeated for months. If Ryback wins, the Punk-Rock dream match is put in jeopardy and the WWE might be left with a less appetizing Ryback-Rock WWE title match in January.
John Cena could still make an appearance in the Hell in a Cell match and get physical without having to put his injured elbow in further danger through a full-on wrestling match.
Cena as a special guest referee could help WWE creative come up with a serviceable finish while keeping Cena in the WWE title picture until he fully heals.
A Triple Threat match between CM Punk, Ryback and Cena could protect Ryback while still exposing him to the main event limelight.
Cena or Punk could take the deciding fall, allowing the WWE to continue to promote Ryback as a man who never loses. Everybody wins—except, of course, whoever loses the match.
It seems beneath Ryback and somewhat humanizing to put the WWE's hottest star in a zebra T-shirt, but such a move would reinforce Ryback as a main eventer with a vested interest in the WWE title picture.
The WWE could continue to tease tension between Ryback, Cena and Punk, while possibly branching off into future feuds featuring Ryback and the two top stars.