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With his bubble perm, endorsement deals, helicopter and records, Kevin Keegan was the original British soccer superstar, way before David Beckham.
If you grew up in the '70s and the '80s, Keegan was the man.
And he charted a successful career with Liverpool, Hamburg, Southampton and Newcastle. At each place, he scored goals and pushed the team to success. In fact the only place where he ended up without a trophy was Southampton, although they did qualify for Europe.
Keegan was respected on the international level and was one of the few British players of the '70s to win the European Player of the Year award. After a spell out of the game, Keegan returned to manage his beloved Newcastle and managed to win them promotion. Back in the top division, Newcastle played an exciting brand of football and had a side chock-full of entertainers such as David Ginola, Les Ferdinand and Peter Beardsley.
Problem is they also leaked goals.
While Keegan managed to get his team to score goals, he was woeful at tactics. He was alleged to have said he never bothered with tactics, and just picked the best players. After leaving Newcastle, Keegan found success at Fulham, who he steered to the Premier League. But Keegan's shortcomings as a manager were revealed when he was given the England manager's job.
He was responsible for a team that flopped in the 2000 Euros and lost 1-0 to Germany at Wembley. Keegan's term was notoriously dubbed the "reign of error." Keegan slightly redeemed himself with spells at Man. City where he won promotion to the EPL, and Newcastle again, who he saved from relegation.
But the England disaster permanently stained his coaching career. The emotional Keegan resigned from several teams and many soccer watchers believed that he lacked the temperament to be a great manager.