Hype is not necessarily a bad thing.
In today's game, young, up-and-coming footballers receive an unprecedented level of publicity and attention. While that's not always a bad thing, it doesn't always reflect the player's true level of skill.
Brazil has long served as the standard for producing outstanding young footballers, and the current era is no exception. This is a list of the six most-hyped Brazilians in football today.
It is not a list of the six best Brazilian footballers.
If it were, the list might include different players, such as defender Thiago Silva.
Since this is a list of hyped players, it will mostly include younger players who play offensive positions.
That's just how the hype machine works. Let's get to the list.