The WWE failed to take measures to protect CM Punk from the altercation that occurred at the end of Monday Night Raw, so now all they can do is embrace the buzz and use it to drive ratings.
WWE has made a living on blurring reality and fiction. They have used their website to report injuries and departures to drive story lines. CM Punk made his mark in the WWE on a promo that felt more real than contrived by the creative team. So WWE must take a buzzed about event and stretch it as far as they can to prove that CM Punk is nothing more than a...Punk.
While it would be irresponsible of the WWE to blatantly abuse the real life encounter to drive ratings, to hint at it would be well within reason and would allow CM Punk to forward his character as the most disrespectful and cowardly superstar the WWE has.
Perhaps contemplating the suspension of Punk for “recent actions” or even taking him off RAW for a show because of his erratic behavior could play beautifully into the narrative that Punk has become a self absorbed superstar who acts without fear of consequence and in the quest to find respect, has stopped extending it to anyone.
The reality is, that as much as WWE wishes the event had never happened, they have to treat this as an opportunity and one that they desperately need. WWE has fallen victim to low ratings and pay-per-view buys. While there are several factors that contribute to the overall demise of the product, you can’t possible believe that Punk is the root of these problems. His mic work over the past two months has been some of the best that the WWE has ever seen and the WWE’s only problem now is that no one has been tuning in to watch.
The whole world knows what happened on RAW and for Punk to come out and embrace the incident (albeit quietly) might allow some of the fair weather WWE fans to come back into the fold.
John Cena is often the whipping boy of WWE. Loyalists and wrestling fanatics tend to blame the WWE’s creation of Super Cena as a reason the product is so disliked. But it’s not because the WWE has a superhero-like face that has hurt their product; it’s because they have lacked a true grade A heel.
Punk is the villain that the WWE has been missing. Now the whole world knows who he is and it’s time to take his character to the next level. With ratings in the toilet, the WWE has nothing to lose.