As you may have heard, the WWE officially panicked this past week in light of a historically-low non-holiday rating for Raw. As a result, Vince McMahon will return to television with a State of the WWE Address on Monday night.
Expect McMahon to be prominently featured throughout the broadcast. With that being said, such a vague announcement of a State of the WWE Address provides an endless forum for speculation.
This is highly unlikely, given the revenue boost the WWE receives for the added hour of content. However, to put it lightly, the current "State of the WWE" in the era of three hours has not been good.
After drawing an abysmal rating up against Monday Night Football, and with 11 more Monday Night Football games left, the WWE may want to use Vince McMahon's upcoming appearance to shrewdly eject from what has been a failed move to three hours to this point.
With uncertainty currently surrounding the status of John Cena, and therefore the Hell in a Cell main event, the WWE championship match at the upcoming pay-per-view could be a topic of Vince McMahon's State of the WWE Address.
With John Cena still ailing, this could perhaps be the official attachment of the proverbial rocket to Ryback as McMahon gives the former NXT star a public endorsement.
The struggles of Raw general manager AJ Lee and SmackDown counterpart Booker T have been well documented.
AJ was booked as a reckless, mentally-unstable GM after she made a match in which Chris Jericho's contract was on the line. She later had to be instructed by the WWE Board of Directors to not put her hands on any of the WWE talent.
Meanwhile, Booker T has been encroached by AJ in the storylines as he struggles to maintain control of SmackDown-related decisions.
According to F4WOnline.com (via WrestleNewz.com), there have been rumblings that the WWE was planning to bring Ric Flair back as a possible WWE GM.
Although a current legal dilemma with TNA will prevent that from happening at this moment, there is still a chance that the WWE opts to once again shake up the GM picture.
With three hours of television to fill, a show-long No. 1 contender's tournament would be a fair way to determine a new No. 1 contender for the WWE championship should John Cena be unable to compete against CM Punk at Hell in a Cell.
Ryback would obviously be the odds on favorite to win any such tournament, and if he did so in dominating fashion, it would only facilitate the star-making process.
The WWE has gone all-in on their relationship with social media, whether it be Twitter, Tout or Facebook.
The WWE always seems to have new tricks up its sleeve when it comes to their synergistic social media promotion, and if the boss is coming to pay a visit, a new social media-related project is hardly out of the question.