Gordon's Sponsor Signs 1-Yr Contract Extension

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Gordon's Sponsor Signs 1-Yr Contract Extension
Jerry Markland/Getty Images

TALLADEGA, Ala. -- Jeff Gordon and Hendrick Motorsports announced a contract extension Thursday through 2014 with sponsor AARP and AARP Foundation. The AARP Foundation signed a three-year deal in 2011 with its "Drive to End Hunger" campaign to be Gordon's primary sponsor. It became the first cause-related sponsorship to sign on as primary sponsor for a major race team. The one-year extension gives Drive to End Hunger the opportunity to continue addressing hunger issues among elder Americans.

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