Brodus Clay has lost three times all year.
His first loss was to The Big Show, but he had an out because of an injured leg.
His next loss was to Damien Sandow, but it was a fluke because his tights were held on a roll up.
On Monday Night Raw, we saw Brodus Clay (as the Funkasaurus) lose cleanly for the very first time.
And it didn't matter.
Vince McMahon may be getting tired of the Funkasaurus gimmick, but on Raw he basically admitted he wasted all of our time with the act.
If WWE was going to push Brodus so strongly, and if he was going to win so many matches over the past year, then the least they could do was make his first real loss mean something.
With so much investment in the character, they should have gotten something out of it. Treating his loss as a big deal would have given a rub to the man who finally beat the Funkasaurus into extinction.
That opportunity is gone now, and they blew it.
We'd seen Brodus on TV performing squash matches nearly every week since his re-debut. We saw him get a big moment at WrestleMania. We saw him receive the longest ring entrance in the entire company.
The WWE tried to make him into a fan favorite that kids and adults everywhere would love. They could dance when his music hit, and laugh along with his goofy smile.
It just didn't work out that way.
After some initial success, the WWE quickly shoved him down our throats. The crowd response became more apathetic by the week.
The company didn't give up, though. Every week he'd come out and dance for us to The Cat's recycled theme song. Then he'd dance after the match for good measure, this time with children.
Brodus Clay didn't just take out no-name jobbers either. We saw him beat Dolph Ziggler cleanly, along with Jack Swagger and The Miz (not to mention the One Man Band Heath Slater four times!).
His first big loss didn't just fall flat, it was ignored.
The company didn't bother to make a big deal out of it, acting as if Brodus hadn't been such a dominant force all year.
But what we've seen on TV and pay-per-view is that next to Ryback, Clay had the best win/loss record of the entire roster.
The man who finally took him down in a fair fight should have received his big moment.
Sure, the announcers were impressed that Antonio Cesaro was able to pull off his finisher, but that was it. It was forgotten by the very next segment.
It should have been a huge deal. Cesaro, a young up-and-comer, just took down a man who had beaten so many with ease. And Cesaro was able to do it in a single minute.
Highlights should have been shown throughout the night, Cesaro should have been interviewed, allowing him to gloat about how he's the real deal.
None of that happened though; perhaps there were too many more important things to air, like the coaching segments with A.J. that led nowhere.
Antonio Cesaro's stock looks to be on the rise. But there's no way that the WWE is going to let him beat Cena, Ryback or Sheamus.
What they could have done to help him get over was talk about how unbelievable his one-minute victory was.
The WWE Universe had just witnessed months of Cesaro's terrible feud with Santino. Cesaro then dropped Aksana from his act out of nowhere. Cesaro needed something big to help fans forget that recent foolishness.
On a three-hour episode of wrestling, apparently there is only enough time to focus on a new talent if they have a vocabulary of three words.
Why bother learning five languages when you can just say "feed me more"?