You know the familiar logos, teams and mascots situated near the top, and that isn’t set to morph anytime soon. Make no mistake about it, however, college football has more parity than ever, and this is welcomed with open arms.
The difference in resources when it comes to powerhouse programs and those that aren't is significant. It's why we have this separation. There’s no fighting this, no helpful, quick-fix elixir for those eyeballing the increased infusion of cash for others.
The emergence of things like university-centric television networks, absurd television contracts and other cash pipelines to feed these obese cash cows creates an unfair advantage of sorts. These financial advantages have been earned—there’s also someone willing to pay it—but competing without these riches is a challenge that programs are taking head on in a variety of creative ways.
They’re succeeding, too.
Trend Setters—Some Names of Note in 2012
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