WWE: Monday Night Raw Draws Its Lowest Viewership in 2012
After last week's disappointing ratings, WWE got once again sacked on Monday night.
For the second straight week the show had under 4 million viewers. The first hour began weakly with 3.43 million viewers. Its second hour was its high point with 3.59 million viewers tuning in. Raw's third hour dropped to 3.47 million viewers.
In Adults 18-49, Raw peaked at a 1.3 rating share during its final hour. The first and second hours notched a 1.2 rating share.
Monday Night Football dominated cable television viewership, with the game between the Dallas Cowboys and Chicago Bears pulling in 16.6 million viewers. Monday Night Football also had a 6.8 rating share in Adults 18-49, making it the No. 1 show on cable television.
My quick take on WWE Monday Night Raw viewership:
Another sack taken by the WWE, this time scoring its worst viewership in 2012. WWE officials should be alarmed at the recent viewership trends happening to Monday Night Raw.
Raw's biggest issue is that the three-hour format has failed thus far. It is just simply too long of a show to have viewers tune in throughout the program.
Another issue is Raw's sudden drop during its final hour on television. After its second hour, Raw's main event finish has been weak. WWE is also suffering from a lackluster product despite the terrific work from CM Punk as a heel champion.
As of right now, professional wrestling is clearly taking a backseat when going head to head with tough television competition, especially against the NFL.
Whether or not this raised some eyebrows, WWE must look extremely closely on how Raw progresses in the future weeks. Perhaps they too will realize that a three-hour format is too long for viewers.
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