The 5 Best Ways the UFC Can Market the Flyweight and Bantamweight Divisions

« Prev
1 of 7
Next »
Use your ← → (arrow) keys to browse the slideshow
The 5 Best Ways the UFC Can Market the Flyweight and Bantamweight Divisions
Tom Szczerbowski-US PRESSWIRE
UFC flyweight champion Demetrious "Mighty Mouse" Johnson

The UFC flyweight and bantamweight divisions deliver some of the sport's most entertaining bouts, yet fans maintain this idea that no matter how deep the talent pool is, and no matter how many Fight of The Year candidates they deliver, they just cannot strike a chord with MMA fans the way the heavier weight classes can.

While interest does exist in the ever-growing lightweight and featherweight divisions, the lack of depth in the bantamweight and flyweight divisions, as well as the relative infancy of the flyweight division, factor into the fans' executive decision to not buy into them as major headliner at this point in time.

There is always a way to change that, as is evidenced by what the promotion has done with their lightweight division, and of course it will take time before the same critics of the lighter weight classes find themselves converted into supporters of the divisions. However, the key takeaway from this matter is that it will take some time for people to warm up to the divisions.

So, how can they do it? I will propose five suggestions, if you have an open mind to consider them.

Begin Slideshow »
Load More Stories

Follow B/R on Facebook

MMA

Subscribe Now

We will never share your email address

Thanks for signing up.