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Brady is the commander-in-chief during the no-huddle offense
The hurry-up offense is a tactic, not an offensive scheme.
It is a way to confuse the defense and catch them off balance.
It keeps momentum flowing and can lead to quick points in necessary situations (i.e. under two minutes in the half, at the end of the game, etc.).
The past productivity of the Patriots' offense running the no-huddle has led fans to question why Belichick and Brady do not use it more often.
Here's the answer: it's not easy.
That being said, if the offense is able to function effectively as a unit in the no-huddle and all 11 players can remain on the same page, it should be utilized as much as possible.
Take the Patriots' 45-10 win against the Broncos in last season's AFC divisional playoff game. In that game, Brady had a record-breaking night, throwing for 363 yards and six touchdowns.
According to ESPN Stats & Information (via Chris Forsberg, ESPN Boston):
The Patriots ran 33 of 64 offensive plays without a huddle against the Broncos in the divisional playoffs. In those no-huddle situations, Brady posted an 85 percent completion rate, averaging 11.8 yards per passing attempt (and 7.3 yards per rush) and generating 21 first downs and four touchdowns.
In the 31 plays when the offense huddled, all of those stats dropped. Brady's completion percentage became 64.3 percent. He averaged 9.1 yards per attempt (only 3 yards per rush), gained seven first downs and threw two touchdowns.
So, yes, the no-huddle offense is effective. In fact, some would say the Patriots' offense is groomed and conditioned to run it more often than other teams.
But it's not always practical. As Belichick says, "A lot of times it isn't a real clean look. It's incumbent on everybody, not just the quarterback, but all 11 guys to be able to get the play and execute it based on whatever the look is. A lot of times those looks aren't static."
The hurry-up is one of the best spark plugs the Patriots' offense has.
It is kind of like that fine china your mother keeps hidden away until Christmas dinner; it looks very nice in use but should only be used it when necessary.