Being the face of a franchise is the best way to get marketing deals in the NFL, and the quarterback is the face of most NFL teams. In a survey I conducted of some of the top marketing companies as well as companies that advertise with NFL athletes, eight of the most marketable NFL players are quarterbacks.
Win or lose, quarterbacks get the most face time on game day and are the players most recognizable to fans. Even the casual fan knows who Tim Tebow and Peyton Manning are. Name and face recognition is the name of the game for companies trying to sell their products.
With the advent of fantasy football, fans are getting to know their favorite players up close and personal. Since the NFL has become a multi-billion-dollar product, companies are lining up to join the gravy train. In some football-crazed cities like Green Bay and Pittsburgh, backup players have marketing deals.
Here are the top 10 most marketable NFL players according to the marketing people I spoke with. Following those 10 are the “next” up-and-coming marketable players. Some of these players may already have some marketing, but as they grow in their careers, the marketing dollars should follow.