WWE Analysis: What Is the Best Way to Use Santino Marella?
Normally, when someone asks a question in a headline, they already know the answer or at least intend to try and answer it.
In this case, I honestly have no idea how WWE should be using Santino.
Now that Santino is not the US Champion and does not look like he will be getting the title back any time soon, there is the problem of figuring out what to do with him now.
Santino is the Doink of this generation in many ways.
He may not cover his face in clown make up, but he has been relegated to a comedy role which has not allowed him to ever show off his true ability.
Matt Osborne wrestled as Doink in WWE and was a very talented wrestler, but you would never know it because of how Doink was billed. Santino has the same issue.
Osborne eventually went to ECW, where Shane Douglas helped him try and break free of the Doink character, but the stigma of the clown gimmick stayed with him.
Santino is a talented performer who has always been forced to look like a fool in the ring because of the way he has been booked and it has passed the point of no return.
Now, Santino is stuck with having to act like he doesn't know how to wrestle that well because that is all the WWE Universe has ever seen.
If he suddenly showed up tomorrow with a tough attitude and wrestled like Dean Malenko nobody would buy it and he would sink faster than a set of cement shoes in the Hudson river.
When you build someone up into a comedy character like WWE has done with Santino, then you will eventually run into the problem WWE has right now.
How much longer can he keep feasibly winning championships with a sleeve on his arm painted like a snake?
Before anyone brings up Mr. Socko, let me remind you that Socko was the product of a deranged character who slept in a boiler room while the Cobra was probably something they saw at a dollar store in the aisle of toys nobody wants and thought "Hey, this would be perfect for making Santino look even more foolish."
For the time being, it appears as if Santino has been lumped into a tag team with Zack Ryder to fill out the brackets for the tag team contender tourney.
This is probably a short-term alliance, but it could end up being the only chance either Ryder or Santino have of staying relevant right now.
While having a character like this to entertain the kids is all well and good, the WWE brass have to remember who their biggest audience is.
According to reports released earlier in the year, WWE's audience is more than three quarters adult with only 22 percent being between the ages of 2-17.
Appealing to kids is smart because WWE knows their product carries with it an air of immaturity to it, but we need to see something long-term start to develop for Santino unless he wants to risk eventually being released due to creative having nothing for him.
Should Ryder and Santino remain a team after the tournament?
Santino only has one chance if he wants to have a long career, and especially if he ever wants to win the WWE title, and that is to start slowly changing his image. It has been done before.
Triple H went from wearing petty coats and being dumped with slop to headlining PPVs with The Undertaker and Brock Lesnar.
Dolph Ziggler went from cheerleader to show-stealer. These transitions did not happen over night. They took time and effort.
Santino needs to lobby management for the chance to prove he can be a legitimate superstar because if he waits too long he will be calling Dixie Carter to see if she has any spots open.
I like Santino because I know his potential and I appreciate the work ethic he has portrayed by putting all his effort into a character I am sure he is not completely satisfied with and that is why I want him to succeed.
What do you think?
Is there any chance for Santino to be a threat to the top champions or will he always be the goofy character we see today?
You can follow me on Twitter @BR_Doctor.
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