Jerry Jones Welcomes Victoria's Secret Store to Cowboys Stadium in Arlington

Gabe Zaldivar@gabezalPop Culture Lead WriterSeptember 28, 2012

ARLINGTON, TX - NOVEMBER 24:  Dallas Cowboys owner Jerry Jones works the sidelines during pregame warm-up during the Thanksgiving Day game at Cowboys Stadium on November 24, 2011 in Arlington, Texas.  (Photo by Tom Pennington/Getty Images)
Tom Pennington/Getty Images

The Dallas Cowboys will get exactly what they need—a Victoria's Secret store. 

The Associated Press reports (h/t SportsGrid) the team affectionately known as America's Team—to everyone except those outside the Dallas area—will be getting a new lingerie store for their stadium. 

How useful. 

Victoria's Secret on Monday will open a store at Cowboys Stadium in Arlington featuring lingerie and other clothing promoting the NFL's most valuable team. Dallas Cowboys executives will be on hand for the unveiling of the co-branded women's items including tees, sweats, hoodies, tank tops, underwear and sports bras.

Victoria's Secret says it's the first time the company has opened a store at a professional sports venue.

That's shocking they are only now opening a lingerie store inside a sports stadium. You would think with the high prices of entry, the first thing fans would want to do is shop for underwear.  

While I poke a little fun, I imagine this will not be like every other Victoria's Secret locale, replete with sexy underwear for the missus. 

This may in fact be chockablock filled with Cowboys themed undies. At least, that's the hope anyway. 

If you are going to have a mammoth stadium with pretty much every amenity known to man, I guess it makes perfect sense to throw some sexy swag to the masses who will frequent the place. 

Now, instead of waiting in line for a beer, you can thumb through the latest tank top collection with the rest of the fans who went to the game to go shopping. 


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