Adidas has done a great job at hyping the return of its star endorser Derrick Rose as he works his way back to the NBA after undergoing surgery to repair a torn ACL. With its "The Return" mini episodes, Adidas has shown just how hard the 2011 MVP has been working to get back to an elite level on the hardwood.
Keeping Rose in fans' minds even when he is not on the court will not only help Rose keep his fans drawn to him, but also it is a great way to advertise new products that Adidas and Rose have developed together.
The latest commercial titled, "All in for D Rose," shows the city of Chicago basically come to a halt when Rose went down with his ACL injury in Game 1 of the 2012 NBA playoffs and then come back to life as the injured star is shown rehabbing his injured knee.
At the end of the commercial, Rose is shown walking out of the tunnel of the United Center as it might look like when D-Rose does make his much anticipated return to the Bulls.
Although D-Rose's actual projected return is not until late in the 2012-13 season, he is still among the top five NBA players in the league, according to ESPN's 2012 NBA player rankings.
The respect Rose still gets despite suffering a serious injury shows that not only Adidas and the Bulls' faithful think that D-Rose will make a full "return" to greatness, but the NBA community as a whole does as well.