This was a very difficult list for me to compile, and I'm sure I'll hear plenty of feedback from the fans of the teams and players featured in this piece.
Please note the players on this list are here because of their reputations. Whether or not those reputations are deserved may be another issue.
Whether it's too much concern with off-ice issues, fashion, toughness or immaturity, all of these players have become known for things they do or say off the ice rather than what they do on the ice.
So here it is, the 10 players more concerned with their image than their on-ice performance.