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Although the NCAA tournament committee knows what it is doing, sometimes more popular teams will make the dance over teams who are actually better but play in a cupcake conference.
For instance, the Texas Longhorns managed to lose four out of its last seven games last season and still made the tournament field with a record of 20-13. Sure, the bubble was really weak last year, and it was a really tough decision on who should have been the last couple of teams to dance, but I am sure there was a mid-major out there that was much more deserving than the Longhorns.
However, that is just how it works. If a popular team like Texas is on the bubble, it will usually always make the tournament field over a team like Old Dominion every single time. That is why the blind resumes that ESPN put together leading into the month of March are so great. Look at the resume and nothing else. That is all that should matter.
However, no matter what the record is, a team playing in the Big 12 or any other major conference will always look more promising than a team playing in a mid-major conference. This is despite the fact that mid-majors have been making a lot of noise in the NCAA tournament for the past couple of season.
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