The following article deals with explicit and adult subject matter.
Back in 1997, WWE was being beaten in the ratings by Ted Turner's World Championship Wrestling. Over the next few months and years, WWE launched an aggressive campaign that became known as "The Attitude Era," which changed the tone of the show in order to gain back viewers.
WWE did eventually beat Turner's WCW in the ratings, even buying WCW from Time Warner in 2001. Yet, despite having no real competition after that period, WWE continued pushing explicit storylines for several more years.
While WWE is currently taking down numerous video clips from YouTube, citing copyright infringement, some videos do remain showing exactly how extreme WWE was during the decade between 1997 and 2007.