Time and time again we see players who simply can't make the transition from Championship football to Premier League football.
Take Wolves' Sylvan Ebanks-Blake. In the 2008-09 season, Wolverhampton's Championship-winning campaign, Ebanks-Blake scored 25 goals and finished as the top scorer in England's second tier of football. The following season, in Wolves' return to the Premier League, Ebanks-Blake scored just two goals from 23 appearances—the next season he got a return of seven goals from 30 appearances, and last season he got just a single goal in 23 appearances.
As you can see, there's some players who, though prolific in the Championship, struggle once they enter England's top flight. Rickie Lambert doesn't seem to be one of those players.
The Southampton forward has wreaked havoc in the lower leagues of English football, netting a total of 78 goals in the past three seasons. Top scorer of last season's Championship with 27 goals, Lambert led Southampton to promotion and will now be looking to lead them to survival from relegation.
In my opinion, there's no better man for the job. Lambert has already got himself four goals in five appearances and looks to be taking the Premier League by storm. An outside contender for the Golden Boot at the start of the season, Rickie Lambert now looks like the real deal in making a push to be the league's top scorer.