Danny Amendola caught 15 passes for 160 yards and a touchdown last week, leading to fantasy football mayhem. Owners ran to their computers hoping somebody else didn't beat them to the punch for the St. Louis Rams wide receiver.
In many cases, players who make such a sudden impact tend to flame out quickly. Kevin Ogletree of the Dallas Cowboys is a perfect example, catching just one pass the week after his breakout game against the New York Giants on opening night.
That shouldn't be the case for Amendola. He has the potential to become a reliable fantasy receiver for the rest of the season due to a lack of other weapons for quarterback Sam Bradford, who's showing signs of coming into his own as well.
In reality, Amendola didn't come out of nowhere.
Two seasons ago, he caught 85 passes for the Rams along with serving as the team's return man. But he missed most of last season due to injury, forcing him off the fantasy radar.
He made his return to the radar in a major way last week. Now the question becomes what he'll do for an encore with a lot more people, including the opposing defense, focused on him.
Luckily for Amendola, and his legion of new fantasy owners, he gets a favorable matchup against a Chicago Bears secondary that ranks 21st in passing yards allowed through two weeks.
Since starting running back Steven Jackson is battling a groin injury, the Rams should be inclined to throw more often, especially with Bradford's development finally taking the next step. With all the talented young quarterbacks, he's a forgotten man even though he was taken first overall two years ago.
Amendola is clearly Bradford's go-to guy with 25 targets, tied for the second most in the league. It's a trend that should continue, since no other Rams receivers have stepped up and established themselves as a reliable options.
One other factor working in Amendola's favor is St. Louis' struggles as a team. While he's having a good start to the season, as a whole, the Rams are still a subpar squad that will spend a lot of time playing from behind, including Sunday.
That limits his downside, especially in PPR leagues. He should always give fantasy teams at least some production and, as longtime owners know, every point matters.
All told, Amendola should be a rare pickup that actually lives up to hype.