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How 'The Association' Will Vault Brooklyn Nets into Relevance in 2012-13

NEWARK, NJ - MARCH 19:  Deron Williams #8 of the New Jersey Nets looks on in the first half against the Cleveland Cavaliers at Prudential Center on March 19, 2012 in Newark, New Jersey.  NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Chris Chambers/Getty Images)
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Stephen BabbFeatured ColumnistSeptember 19, 2012

Just in case there wasn't already enough hype surrounding the Nets' new arena, uniforms and that whole move to Brooklyn, at least now we know the whole thing will be televised.

No, not just the games themselves—everything that happens in between them, too.

The New York Times' Howard Beck reports via Twitter that the Nets will be coming to a TV near you this October:

NBA will make it official today: Nets featured this season in "The Association," starting Oct. 16 on NBATV.

— Howard Beck (@HowardBeckNYT) September 19, 2012

Entering its fourth season, The Association is coming off a six-episode arc that followed the young Denver Nuggets during what turned out to be something of a breakout season. Previously, the Los Angeles Lakers and Boston Celtics predictably owned the spotlight during the first two seasons, and the New York Knicks were reportedly in the running for the next until Denver got the nod.

Like HBO's Hard Knocks or Showtime's The Franchise, The Association offers an NBA equivalent to a formula that's worked well for NFL and MLB teams.

The all-access documentary will follow the Nets' season as it progresses from the initial excitement of the franchise's rebirth to the eventual pressure of making a postseason push.

Besides all the attention surrounding the franchise's move and redesign, the Nets also garnered interest this summer thanks to star point guard Deron Williams' free agency, the organization's attempts to trade for Dwight Howard and the acquisition of All-Star shooting guard Joe Johnson from the Atlanta Hawks.

Somewhere in the midst of all that, GM Billy King also found time to re-sign Gerald Wallace, Brook Lopez and Kris Humphries.

Humphries is no stranger to reality TV after his brief (televised) marriage to Kim Kardashian, but this promises to be a less staged filming experience. This team won't need much help in the entertainment department with the ever-energetic Avery Johnson coaching from the sidelines in a voice that only a New Orleans native can have.

The Nets franchise also has plenty of intriguing subtext surrounding its ownership, which includes hip-hop artist and business mogul Jay-Z along with principal owner (and Russian billionaire) Mikhail Prokhorov.

Following those guys might be even more interesting than keeping up with their team.

Nevertheless, The Association picked a good time to follow the Nets. This historic transitional phase will change the basketball landscape in New York, and it's already proving to be the most interest this team's received since Jason Kidd was taking it to the NBA Finals.

If Deron Williams can do the same, we'll have some really intriguing television on our hands.

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