Now that his feud with Alberto Del Rio is presumably over, WWE Creative needs to come up with an opponent for Sheamus at the Hell In A Cell pay-per-view.
WWE has had some recent shake-ups with Jericho leaving, and the formation of tag teams Daniel Bryan and Kane, and Rey Mysterio and Sin Cara. It has changed the main-event landscape with no clear challenger for the World Heavyweight Championship.
On top of that, one can safely assume the title will be defended in the Cell. It takes a special kind of performer to make a HIAC match really work. Without the right opponent, the match will completely tank.
To be honest, I don't think Sheamus is good enough in the ring to pull this off with someone of lesser talent like the way CM Punk or Daniel Bryan could do.
So let's take a look at our options, shall we?