CM Punk and John Cena: Why the Rivalry Must Continue in the WWE

David Levin@@davidlevin71Senior Writer IISeptember 20, 2012

Will the decision by the WWE to turn CM Punk into a heel come back to haunt the company? And based on that decision, is the company faced with the daunting task of finding suitable talents other than John Cena to challenge for the WWE title?

Judging by the landscape of the WWE on both SmackDown and Raw, there is a shortage of viable faces that can be placed in a program with the current champion and sell at the gate. John Cena currently is the only true viable option left, which is a goldmine for the company.

But how long can this angle and rivalry last? This is not Rock/Austin or HBK/Bret Hart or even Sting/Ric Flair. Looking at the talent roster, who is going to jump out and challenge Punk?

Based on what we have seen over the course of the past few weeks, there have been changes in how the WWE is putting together rivalries. The Miz and Cody Rhodes. Sin Cara and possibly Rey Mysterio. Dolph Ziggler and Randy Orton (which is the best thing going today). Maybe Sheamus and Wade Barrett.

The company has also made a few modifications to improve its tag team situation, so wrestlers like Daniel Bryan and Kane, Kofi Kingston and R-Truth are no longer seen as possible singles competitors at the moment. And rising stars like Ryback, Antonio Cesaro and Damien Sandow are not ready to challenge for lead supremacy.

Doesn’t it seem like there will soon be conflict with matches, competition and believable storylines?

The truth is, CM Punk and John Cena, although very good, must remain that way because there is no other viable alternative. Do you truly think Miz or Alberto Del Rio or even Cody Rhodes will change their stripes and rise above and take a shot at the title? It’s not happening any time soon.

And yes, with the recent news on about Cena's elbow surgery that will keep him out of action six to eight weeks, the same storyline should continue.

Somehow, the WWE must make this a priority because this is the rivalry that above everything else sells.

Back in the day, for every face turn by a wrestler, there was a heel turn as well. That is not the way things are done today in the business and the overload leads to veterans getting in the ring to promote and angle (maybe the case with Jerry Lawler) that can backfire.

And unless someone like an Alex Shelley or Matt Morgan do in fact make the jump from TNA to the WWE and can add a spark to the chemistry of a very uneven locker room, then things will remain status quo.

This is not good for the business. The good thing about TNA is that it can have matches with interchangeable parts every week and still put on a very good show. The WWE is limited in that regard.

So for now, we are “stuck” with the feud we want to see. But since sensible minds grow tired of the same old thing, there needs to be a variety in the Cena/Punk feud. That’s unlikely to happen. And unless the locker room evens out, there will be a lot more of this in the future.

We will just have to wait a little longer for that to happen.

Somehow, someway, the WWE must level the playing field or the fans will be the ones to say enough is enough.