As I said at the top of the show, I'm usually one of the guys chanting "Cena sucks!" when I go to live events. Not that I hate Cena (the person) but out of sheer frustration with Cena (the character).
When I heard Cena was getting new pink attire on a night when WWE probably wanted to hedge their bets against a pro-Punk crowd, I was admittedly furious—in more than just an "It's still real to me, dammit!" way.
All cards on the table, my dad died of cancer a little over three years ago (it still sucks) and it feels like Cena's pop profiteering off of something very close to me.
I understand that Cena's brother was diagnosed with brain cancer but understand this in return: cancer is prevalent. There have got to be more wrestlers who have been directly affected by cancer, not just Cena. He shouldn't be the only one out there with a branded pink shirt. The fact that he is, is suspicious.
It's hard to interpret "Rise Above Cancer" as anything more than a manipulative gesture to sway crowd reaction in a feud where "the bad guy" still gets as many or more cheers than "the good guy."
In cowardly essence—and this is me being extremely sensitive to the subject—I did not want WWE making me feel like crap if I wanted Cena to lose, as if a boo for John was a cheer for cancer. I don't like the fact that corporate even considered it and I'm mad at John Cena (the person) for allowing it to happen.
Good for WWE for partnering with the Susan G. Komen people and God bless whoever bought Cena's shirt and sent them money but, as I said before, everyone should've had a shirt.
CM Punk should've had a pink "Breast in the World" shirt. Rey Mysterio should've had a shirt that said "Boob-Yaka! Boob-Yaka!" and Ziggler would have been right at home with "Showing Them Off." How about a special edition Rock t-shirt that says "Boots 2 Cancer"?
All of these and more would have sold like crazy, and that's just one guy with ten minutes to brainstorm alternatives. Imagine a more concerted effort by people with degrees in marketing.