WWE News: Why WWE Are Going with the CM Punk/Paul Heyman Angle

Sharon GlencrossContributor ISeptember 12, 2012

photo from wwe.com
photo from wwe.com

CM Punk and Paul Heyman.

Ever since Paul Heyman poked his head out of the WWE Champion's rental car on Raw two weeks ago,  everyone in wrestling has been talking about the pairing of the nefarious manager and the disgruntled main-event wrestler. 

In this week's (subscribers-only) Wrestling Observer Newsletter, Dave Meltzer gives an update on the mentality between the pairing, noting that management thinks the recently turned Punk will be able to get over as a heel more solidly if he is aligned with the despised Heyman:

The Paul Heyman/C.M. Punk idea just came up in recent weeks. They wanted something to put Punk over the top as the top heel and where he wouldn’t end up getting cheered. At first the idea was Punk would pretend to be a face while being a heel and fans would see through it and boo him, and many did, but he was getting cheered more than they liked, which is where the program with Lawler came in.

It is true that Punk has been struggling to establish himself as a babyface ever since he turned at Raw's 1,000th episode. It seems difficult for many members of the WWE Universe to boo the cool, edgy Punk, and the fact that he's going against John Cena, who is detested by a large subset of fans for his bland, goody-two-shoes babyface character, presents an even bigger problem.

Whether or not Heyman can offset these issues and get Punk over firmly as a top heel remains to be seen. But, certainly, if any manager can get Punk to be reviled by the masses, it's the hated, sharp-talking Heyman.