It's a great day for fans of the Oklahoma Sooners. The university reached an agreement with Fox Sports to increase Oklahoma's presence on the network's regional sports channels with 1,000 hours of programming on a yearly basis, according to a report on FoxSportsSouthwest.com.
The new deal, given the name "Sooner Sports TV," includes a wide variety of sports including football and basketball. Football game coverage will feature weekly replays and the spring game. There will be exclusive basketball games on the Fox channels for both the men's and women's teams.
Baseball, softball and a myriad of other sports are also included with live event coverage on Fox Sports Oklahoma, Fox Sports Southwest and Fox College Sports.
There will also be original Oklahoma sports programs before and after big games along with weekly recaps. It all adds up to year-round coverage of the Sooners from every conceivable angle.
Oklahoma president David Boren said the school has been building toward this moment for awhile with a focus on SoonerVision.
"We've made significant investment in SoonerVision to prepare for this day. With an eye on the future, we put in place an infrastructure that gives us almost limitless possibilities from a production standpoint. That state-of-the-art facility has paved the way for us to not only launch this venture, but look ahead with dynamic creativity."
SoonerVision is the campus' production hub. Since the pieces were already in place to produce all of the content necessary to fill the 1,000 hours of programming, the agreement was a no-brainer for Oklahoma.
Not only should it help the Sooners more easily reach their large fanbase, but it should also help recruiting in the region by featuring the coaching staffs and the players who are currently becoming stars as members of Oklahoma teams.
No financial terms were included in the report, but it's no secret that television deals have become increasingly lucrative for sports teams both at the professional and collegiate levels in recent years as fan crave more content.
The long-term agreement goes into effect immediately and stretches across four states with more than nine million homes in the coverage zone.