Andre Ward has defeated nearly everyone of circumstance in the super middleweight division. While having no one left to fight is great news to a geezer looking to retire, Ward's just getting started at 28.
This puts him in a position to be celebrated, but it also puts him in a position of concern over who he can find to give him a decent challenge or at least a fight that can be sold as a challenge.
Many fans will support Ward even if he faces a no-name or a bum. However, if he wants paying fans, those who rush to the box office to see the fight live or order pay-per-views, he must face someone who presents not necessarily a challenge, but a narrative.
Storylines such as a young, rising legend vs. a fallen legend looking for redemption or a current pound-for-pound great vs. former pound-for-pound great sell fights.
They generate the interest of fans with more than just change jingling in their pockets. They attract fans with money in the bank willing to pay for a spectacle.
Supportive fans just comment on forums. Paying fans can put a fighter's kids through college, move his family into a mansion and place the fighter behind the wheel of a Rolls-Royce.
In order to find an opponent that fans will pay to see him beat, Ward's next opponent will likely have to come with one of the following angles.