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A $10 million bonus at the end of the FedEx Cup playoffs rainbow is great, but where does that money go?
From what I gather, $9 million goes to the player up front in cash, and the other $1 million goes into retirement plans for the players.
Golf is not a contact sport.
Between endorsements and the increased purses at tournaments—especially in the FedEx Cup finale, the TOUR Championship—successful players are beyond well off for life. There isn't much risk for injury derailing one's career, as opposed to other major sports.
The top players in the world have enough money to last them lifetimes, and they are the likely winners of the big pot of money that awaits the FedEx Cup champion.
If more of that money were allocated to charity, or other organizations that promoted humanitarian causes, it could improve the image of golf immensely.
The stereotype is that golf is a rich, elitist game that only affluent people can play. If a player were to win that amount of money and donate even part of it to a legitimate effort, it would generate massive headlines.
As individual of a game as golf is, all of these players have the platform to spur significant change in the world. All athletes have it, really. Plenty of big-name golfers have their own foundations and organizations—Tiger Woods not least among them.
Spreading even more of that philanthropic spirit certainly wouldn't hurt the PGA's image, and it would create all sorts of human interest on top of upping the entertainment value.
Call me an idealist, but it seems like a win-win.