The new Big 12 deal confirms what any intelligent college football fan already knew: The Big 12 is one of the game's premier conferences and money makes the world go 'round. It isn't an earth-shattering ordeal, the Sports Business Journal reported on the rumored deal in March. Instead of the $2.5 billion deal that was rumored, it seems the Big 12 was able to squeeze out $2.6 billion over the 13-year period, according to the State Journal.
For the Big 12, it means they belly up to the table with the big boys already in the Pac-12, Big Ten and SEC. They leave the ACC in the dust and gobble up a sizable portion of ESPN and Fox's cash, leaving the Big East staring at NBC hoping they can close the gap. Like the Champions Bowl, this deal is not proof of anything we did not already know.
The Big 12 is one of the power players. They are one of the leagues that gets to call their own shots, write their own tickets. They are one of the conferences that is out there "snappin' necks and cashing checks" in the grand scheme of college football.
They are a "have" in the college football world.
As the next phase of college football—the playoff—comes to fruition, the Big 12 is prepared to get their teams paid. For West Virginia and TCU, this deal is the final confirmation that they made the right decision for their futures by leaving.
If you needed the Big 12's new television deal to tell you all of those things, then you haven't been paying close-enough attention. The power play in realignment to raid the Big East. The Champions Bowl decision to cut off the Fiesta Bowl. The pulling of Bob Bowlsby from the Stanford Cardinal to lead them into the new technology age. This is just another in a long line of Big 12 power moves to solidify themselves among the leaders.