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Big 12 Reportedly Agrees to 13-Year TV Deal with Multiple Networks

GLENDALE, AZ - JANUARY 02:  Head coach Mike Gundy of the Oklahoma State Cowboys is interviewed by ESPN's Rece Davis after Oklahoma State won 41-38 in overtime against the Stanford Cardinal during the Tostitos Fiesta Bowl on January 2, 2012 at University of Phoenix Stadium in Glendale, Arizona.  (Photo by Doug Pensinger/Getty Images)
Doug Pensinger/Getty Images
Tim KeeneyContributor INovember 27, 2016

If you were concerned about the lack of TV time for your favorite Big 12 school, you can go ahead and stop worrying. 

That's because the Big 12 has reportedly agreed to quite the large contract with multiple major networks. The news comes from ESPN's Brett McMurphy:

Big 12, ABC/ESPN & Fox will announce 13-year media rights deal Friday worth $2.6B, worth $20M per school, sources told @espn

— Brett McMurphy (@McMurphyESPN) September 6, 2012

Let's take a closer look at this newest development. 

 

What It Means

Short version: The "big" conferences continue to distance themselves from the minor ones.

McMurphy's further look at the Big 12's new deal gives a general rundown of the amount of money each top conference brings in from its media deal.

The Pac-12, which now has its own network, rakes in roughly $21 million for each school. The Big Ten's current TV deal nets just about the same, while the SEC's isn't as lucrative—but it should be signing a very large, new contract in a couple of months.

Yikes. 

With the Big 12 now bringing in $20 million per school from its new media contract, all other conferences continue to fall behind. Let the movement toward super-conferences continue. 

 

What's Next

The big conferences already dominate the airwaves for the most part, but as the deals continue to grow, you can expect to see fewer and fewer mid-major schools on cable. 

Of course, this doesn't just affect what you'll be watching.

The added monetary bonus for each school should serve as a solid kick in upping facilities, coaching staffs and whatever else is needed to help persuade recruits. Not that any of the schools in these conferences really need that kick anyway. 

The rich continue to get richer.

 

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