Personally, I’ve always regarded Night of Champions as one of those pay-per-views that is simply there to make up the numbers and fill out the calendar.
I must admit I’ve never been a fan of these “themed PPVs” and the resultant wave of new events that we have seen emerge over the last few years. But, at least the likes of Extreme Rules and TLC are based on exciting concepts and have that “once a year” aspect to them.
Night of Champions, on the other hand, appears just to be a regular show.
Don't get me wrong, I love the prestige that the event attempts to convey, but surely every PPV should be a night where all champions feature and defend their titles?
The fact that five of the six championships in the WWE are typically defended at other PPVs anyway only makes the Night of Champions concept more even puzzling.
Thus, despite its grandeur, the event lacks a selling point and the uniqueness of other PPVs like Hell in a Cell or Elimination Chamber. But in a strange way, perhaps this in fact works to its advantage.
Allow me to explain.
Despite my initial lack of interest in the idea of Night of Champions, week by week I have found myself growing ever more excited about the event, and I am now very much looking forward to September 16.
Such enthusiasm has not manifested itself by chance.
With the WWE uncharacteristically booking a cage match and a falls count anywhere match on successive episodes of Raw, it would appear that the company is trying harder than usual to give the event a decent build.
Backstage assaults, a heel turn and teasing the addition of Paul Heyman into the WWE title picture has only added to the hype. The result—I personally feel that I am anticipating the Night of Champions main event far more eagerly than I was the SummerSlam triple-threat match.
So, has the seemingly bland nature of the PPV resulted in the Creative Team feeling under pressure to step things up a gear? I really think this may be the case.
Furthermore, we are seeing a considerable amount of time and effort into the development of the highly entertaining Daniel Bryan/Kane rivalry, as well as the Cody Rhodes/Sin Cara/Rey Mysterio situation, which I certainly hope leads to a PPV match of some sort. And, even the oft ignored Divas division is being focused on, with an intriguing storyline being built up involving Eve, the No. 1 contender Kaitlyn and the champion Layla.
Though the Intercontinental, US and Tag titles haven’t received a massive amount of attention, the fact remains that they will of course be defended as it is after all, “Night of Champions”. Thus, the overall card is shaping up to be particularly strong.
It is an ironic situation, having disregarded the potential of this PPV due to its somewhat generic concept, I now found myself very much looking forward to the event.
Because, that very blandness that I once criticized has been the catalyst for an added effort in building better feuds for the PPV in order to make it stand out amongst the crowd.
Funny how these things work, eh?
Having been wary of the shift away from traditional shows like Backlash, No Mercy and Judgement Day, I now find myself drawn to one of the new breed of PPVs, which is in fact receiving a similar level build that such traditional, now-defunct events used to. And, it’s the very mediocrity of the show's concept that has stimulated this increased attention.
Perhaps such run-of-the-mill names are in fact good for the WWE, motivating the company to make the show stand out by placing more effort in developing the storylines of the PPVs, something that was once so commonplace in years gone by.
This leads me to question the effectiveness of themed PPVs such as Hell in a Cell or Money in the Bank. Does the company simply rest on their laurels and rely on the exciting match stipulations to draw buys, rather than putting the time and effort into constructing logical storylines behind the feuds?
That remains an issue for another day. The subject in question right now being that of Night of Champions 2012.
Having been skeptical of the event, I now believe it could well turn out to be one of the better shows of the year. The WWE deserve kudos for the way they are building feuds for the upcoming PPV, and I now know one thing’s for sure—Night of Champions 2012 is definitely an evening of wrestling that I do not want to miss.