The only real way to kick off another disappointing season is with a cheesy gimmick.
Big Lead Sports reports the St. Louis Rams have found one way to have fans excited about the first home game of the regular season.
This being the Rams, the prospects of a win wasn't nearly enough.
Instead, the allure that is Jeff Fisher's mustache will have to be enough to have fans flock to the stadium on September 16 with an actual smile on their respective faces.
Finally, a reason to care about the Rams' season.
This is coming from a Rams fan, one who used to root on Jim Everett passes that never quite got to Willie "Flipper" Anderson, or fell well short of Henry Ellard.
As the Big Lead Sports' report reminds us, having a 15-65 record over the last five seasons does little to invoke hope despite a new head coach.
All it does is reinforce the old feelings of despair that haunts this unfortunate fan base.
The best part in all this is, you can walk away from future Rams losses with your head held high, knowing full well that your disguise will prevent others from knowing your sad sports loyalties.
Follow me on Twitter for more nonsense.