Heisman Trophy contender Geno Smith and the West Virginia offense redefined efficiency in this one as the Mountaineers won big 69-34 over in-state rival Marshall in the Friends of Coal Bowl.

The Miramar, Florida native went 33-for-37 for 323 yards and four touchdowns in the win. He also ran for 65 and a score, as WVU put forth a more balanced offensive effort than any in the entire 2011 season.

Rakeem Cato compiled 413 yards to eclipse Smith, but the West Virginia rushing attack pounded the under-matched Thundering Herd defense. 

The Mountaineers averaged 9.2 yards per carry, while Marshall averaged 2.9. The WVU rush was led by senior Shawne Alston, who looked like a whole different monster than what we saw previously in his career. He went for 123 yards and two touchdowns at an average of 7.7 per carry.

Marshall had a decent day offensively, but simply couldn't keep up with the WVU airraid machine, and the Mountaineers improved to 12-0 all-time against their rival.

Eight players accounted for touchdowns for West Virginia in the rout.