Even with an extra hour of programming every week, there are still plenty of superstars in the WWE who fly under the radar and aren't used as effectively as they should be. In fact, there are several excellent talents who are barely even seen on a weekly basis.
I realize that it can't be easy to have fluid storylines in place for the majority of the roster, but there is no excuse for leaving capable wrestlers out in the cold. Even if they aren't necessarily in the main-event scene, there is always a way to keep guys relevant and fresh.
Here are some suggestions for how the WWE can better utilize some of the most misused talents on the current roster.
Christian was an absolute anchor on SmackDown last year, but since he dropped the Intercontinental Championship to The Miz on the 1,000th episode of Raw, he has barely even been seen on television. When you consider the fact that Christian is one of the most well-respected workers in the business with excellent mic and in-ring skills, as well as the ability to play a face or heel equally well, that is unacceptable.
There is no reason to have someone as valuable as Christian sitting on the sidelines, and it's time to do something with him. Even if the WWE doesn't feel comfortable making him World Heavyweight Champion again, he definitely belongs in the picture.
Everyone is sick and tired of Sheamus vs. Alberto Del Rio, and Sheamus desperately needs a new challenger. There is a shortage of main-event-level heels, so why not turn Christian?
He can start off by issuing a friendly challenge to Sheamus, who he briefly feuded with before getting injured last year, and then things can deteriorate to the point where he reverts to his heel persona. Christian could demand "one more match" for the world title and have a very nice transitional feud with Sheamus until a new contender emerges. Christian may not be a guy who is going to carry the company, but he has a lot more to offer than what he's doing right now.
About a year ago at this time, it seemed like Cody Rhodes was poised to enter the main-event scene sooner rather than later, and he proceeded to have a very long and fruitful run with the Intercontinental Championship. Since dropping that title to Christian at Over The Limit, however, Rhodes has been nothing more than an afterthought.
There was a period of time where he wasn't even being used, and while he is currently feuding with Sin Cara, that rivalry hasn't exactly captivated the WWE Universe. There is one way that it could lead to Rhodes becoming relevant again, however.
I would put Rhodes in a mask vs. mask match against Sin Cara at Night of Champions. If Sin Cara loses, then he has to ditch his mask, but if Rhodes loses then he has to put his old protective mask back on for the foreseeable future.
I'll admit that I wasn't a big fan of the grotesque gimmick, but at least it gave Rhodes some substance. Currently, he's just a guy named Cody Rhodes, and there's no reason to get excited about him. The new masked Rhodes can be different from the previous version, as he won't talk like an idiot and try to hide his face.
He'll just be a vicious wrecking machine who runs through all the mid-card faces, including a proper feud victory over Randy Orton. After that, perhaps he will have established himself enough to become a World Heavyweight Championship contender.
Considering the WWE is constantly trying to get guys over who the fans could care less about, you would think that they would push a superstar to the moon if the fans happened to love him already. Common sense isn't necessarily the WWE's strong suit, however, and the misuse of Zack Ryder proves that. Ryder has done more than anyone to make himself relevant, but he hasn't been rewarded in the least.
When Ryder was chasing the United States Championship and ultimately won it from Dolph Ziggler at TLC, the title actually meant something, and Ryder was at his high point in terms of popularity. Ryder was used as a pawn in the awful feud between John Cena and Kane, though, and that led to him losing his title. He hasn't been able to regain his momentum ever since, and all of that is a result of bad booking and nothing that he has done himself.
Ryder is barely even featured on Raw and SmackDown anymore, although he did beat David Otunga on Monday. Perhaps that could lead to something, but I'm not holding my breath. I would love to see Ryder feud with The Miz over the Intercontinental Championship, though. There aren't any credible challengers as it is, so Ryder would be the perfect choice since both he and Miz are over.
Seeing as The Miz is being held back by the Intercontinental Championship and Ryder needs something like the IC title to get back to the pinnacle he once reached, I feel like it would be a no-brainer to have Ryder beat Miz for the strap.