Talk is cheap. The Dallas Cowboys have gotten more than their money's worth during the past 12 months.
It starts from the top, but more on that later.
These events are well documented, but it's the Cowboys we're talking about here so name something that's concerning them that isn't ever well documented.
The following are just a few occurrences of Cowboys players, coaches or owners popping off when they should be letting their game speak instead.
He may or may not lock Cruz down. Why not shut him down in their first ever matchup in his first ever game as a Cowboy and then pop off and let everyone know about it afterward if he feels the need?
Prior to the start of the 2011 season Rob Ryan had a moment, and let the world know what his true thoughts were regarding the Philadelphia Eagles.
The Cowboys went 0-2 against Philly, that should have been enough to put everyone in "lesson-learned" mode.
That wasn't the case. The Cowboys even took to Twitter to continue to needle the Eagles. Back in June they launched this gem:
Dallas Cowboys (@dallascowboys) June 26, 2012
As we all know, this is from the official twitter page of the Cowboys. They knew more than anyone that Dallas lost to Philly by a combined score of 54-14 last year, and still decided to talk the talk anyway.
At the start of training camp this season Jerry Jones figured he should join in the fun. How else can you explain this? It's easy to talk when events on the field are disregarded. Apparently this is what Jerry is doing. If given the choice I'd rather see more hip hop from Jerry than trash talk.
The Giants have had their way with the Cowboys lately. Like the Eagles, New York swept Dallas, too. The Cowboys are still looking for their first win over the Giants in Cowboys Stadium. The list goes on and on.
Getting a win in the season opener won't be easy at all. The Giants are again defending champs and literally went through Dallas en route to winning another Super Bowl trophy by beating Dallas for the division title and final NFC playoff spot.
Dallas is well aware of the atmosphere they will step into on opening night. The Giants will receive recognition and adulation for last year's accomplishments. The raucous crowd will be amped up to see their team launch its title defense against the hated Cowboys. It will be a festive scene.
The difficulty increases when Tony Romo and the offense have to face that New York defense without the reliable Jason Witten. He's been resting his lacerated spleen since he injured it at the very beginning of preseason play. In typical Witten fashion, if he can crawl onto the field he'll play. I've got my doubts about him playing, but if anyone can pull it off he'd be the guy to do it.
We haven't even mentioned the status of Miles Austin's hamstring and the fact that Dez Bryant is on, hopefully, off-field lock down only. The Cowboys have their work cut out for them.
Personally I'm not big on trash talk, but when it's issued in a timely, humorous way it is definitely entertaining. If the Cowboys go up to New Jersey and take care of business I'll be happy to hear everything they have to say.